Lead designer on DocFlow, an internal document platform for 2500+ employees. Replaced legacy vendor.

• Shipped document registry MVP in 3 months using Double Diamond, 83% users satisfaction at launch
• Reworked approval workflows, 3 approver types into one flow, and cut approval time from 14 to 9 days (36% faster)
• Added semantic search with an AI assistant. 25% faster document retrieval vs keyword search
• Implemented AI summaries. Reviewers scan content 36% faster without opening files
• Mentored 5 designers, 25% fewer review cycles in the design community
• Redesigned internal LLM tool for document analysis (compare, extract, translate), used daily by 1700+ employees

Russia’s biggest tour aggregator, with 2.5M monthly users. Owned search, booking, and conversion across web and mobile platforms.

• Built Tour Builder, replacing fixed packages with customisation. 11.2% revenue growth, 7.5% conversion lift in 6 months
• Reworked flight filters and cards across 4 platforms, 18% faster to complete, +8% bookings
• Developed landing templates on no-code, marketing team launched campaigns without dev, costs down 25%
• Clarified pricing in search results, people understood what they pay for, +2.5% conversion
• Added QR code payments, no need to enter card details, lower fees, saved 0.82% on acquiring
• Delivered interfaces for White Label partners, +$ 88K yearly revenue
• Extended booking capacity from 4 to 6 adults, captured 1.2% more revenue from large groups

Agency work on B2C and B2B products — booking systems, e-commerce, content platforms

• Revamped agency website, conversion up 13%, client inflow up 32%
• Launched 5 SEO landing pages on no-code, low cost, and brought in new clients
• Rebuilt agency recruitment site, candidate applications up 63%
• Designed a B2C platform for a UK tour operator from scratch, 70% user retention in year one
• Mentored 2 interns, both hired full-time

Startup agency. Delivered web and mobile interfaces for 10+ early-stage products. Ran internal training on design basics. Produced 15+ projects from wireframes to UI, averaged 1-week turnaround per project

Product Design, UX Design, UI Design, Interaction Design, Design Systems, Prototyping, Figma
User Research, Usability Testing, A/B Testing, Jobs-to-be-Done (JTBD), User Interviews
End-to-End Design, Information Architecture, Object-Oriented UX (OOUX), Agile, Scrum
Enterprise SaaS, B2B Platforms, B2C Products, E-commerce, Travel, Booking, Document Management
Mentoring, Cross-functional Collaboration, Stakeholder Communication, Problem Solving

Master of Engineering
Technology of Printing & Packaging Production, Sep 2016 — Jun 2018

Bachelor of Engineering
System Analysis & Management, Sep 2012 — Jun 2016

Product Backlog Management & User Story Mapping — ProLeaders Lab, 2025
Product Growth Management Simulator — GoPractice, 2022

Russian (Native) | English (C1 Advanced) | Turkish (A1-A2 Beginner)